Have you ever clicked on an email just because the subject line was so intriguing?
Well, you most likely have , in fact why you are reading this is cause the heading triggered something.
It’s not just a coincidence, the subject line is the first thing your recipients see, and it can make or break whether they even open your email.
So, let’s dive into the art of crafting irresistible subject lines that will have your readers clicking “open” without a second thought.
THE GOLDEN RULEs:
Keep it Short and Sweet
In the age of attention spans shorter than a goldfish’s, your subject line needs to be concise and to the point. Aim for a maximum of 50 characters. Remember, your goal is to pique curiosity, not to write the next novel that will make Wole Soyinka have a run for his penny.
Use Strong Action Verbs
Action verbs create a sense of urgency and excitement. Instead of saying “We have a new product,” try “Discover our latest innovation.” Words like “learn,” “get,” “join,” and “save” can be powerful tools in your subject line arsenal.
Ask a Question
A well-crafted question can make your reader stop and think. For example, “Are you tired of boring emails?” or “Want to know the secret to [desired customer’s outcome]?” Questions encourage curiosity and engagement.
Create a Sense of Urgency
Limited-time offers, deadlines, or exclusive deals can create a sense of urgency that compels readers to open your email. Use phrases like “Last chance,” “Don’t miss out,” or “Act now.”
Personalize Your Subject Lines
Using the recipient’s name or referring to their specific interests can make your emails feel more personal and relevant.
For example, “Hey [Name of customer], your favourite[product] is back in stock!”
A/B Testing: The Key to Optimization
If you’re unsure which subject line will perform better, try A/B testing. Send the same email to different groups of recipients with different subject lines. Analyse the open rates to determine which subject line is more effective.
Avoid Spam Triggers
Be mindful of words and phrases that can trigger spam filters.
Avoid using all caps, excessive exclamation marks, and overly promotional language.
Whilst you are already planning how to write your next catchy subject heading, here are some examples of Irresistible Subject Lines that may help shape your technique.
Funny: “Your cat is plotting your demise (and we have proof)”
Intriguing: “The secret to [desired outcome] is simpler than you think”
Urgent: “Last chance: [Limited-time offer]”
Personalized: “Hey [Name], we saved your favourite [product] for you”
Question-based: “Are you ready to level up your [skill]?”
Remember, the key to crafting irresistible subject lines is to understand your audience and what they want.
By following these tips and experimenting with different approaches, you can create subject lines that will have your readers clicking “open” time and time again.
Now, it’s your turn to attempt subject headers tailored to your needs.
Before you go, What are some of your favourite subject line examples? Share them in the comments below.
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